About

A versatile integrated marketing professional with a combined 5 years of experience on both client and agency side. Well rounded, confident and results oriented. A natural problem solver with a keen ability to break down complex situations into actionable items. A firm believer in the power of creativity to deliver financial reward for clients. 

 

Work Expirence

Account executive
Wunderman Thompson
(johnson & johnson, maple leaf foods, greenleaf foods)

october 2017 - present

  • Successfully pitched, grew and sustained Maple Leaf Foods (+ Greenleaf Foods).

  • Grew OOS account revenue by 500K in Q119 from new project recommendations (brand foundation workshop, full website development, refreshed logo and package redesign and segmentation studies).

  • Managed complex projects from creative brief through to final approval, production, delivery and post analysis, working  closely with creative teams and vendors on time and within budget.

  • Responsible for 20+ market leader brand portfolio of consumer products in a highly regulated category (OTC, CHC, F&B).

account executive
juniper park\tbwa
(apple)

May 2014 - August 2015

  • Member of the dedicated account team on Apple.

  • Responsible for account and project management: (broadcast, digital, print, OOH, social) - iPhone 7 Launch + Macbook Launch, iPad Pro, Watch 2 Launch.

  • Launched and developed the first ever original work unique to Apple Canada; from original brief writing, production, through to campaign debrief.

  • Provided monthly category overviews, competitive audits and claims analyses.

Regional Marketing Coordinator
Tim Hortons, Corporate Head Office,              
      
May 2014 - August 2015

  • Reported to the Director of Regional Marketing. Supported 3 Regional Marketing Managers and the Manager of National Promotions.

  • Executed regional programs, special events, sponsorships and special projects as requested by Regional Marketing Managers across 100 regions within Ontario.

  • Budget Support: invoice coding, accruals tracking, budget planning and forecasting of regional
    budgets and local store marketing plans.

  • Liaised with restaurant owners, managers, multiple vendors and advertising agencies to support regions with in-restaurant promotions, media plans and creative development.

  • Developed creative assets and coordinated execution regional marketing proprietary programs including Smile Cookie, Earn A Bike, Free Holiday Skating, Free Summer Swimming and the Food Drive program.

  • Managed activation staff and volunteers at various community events.

  • Coordinated all national promotions and events as well as inter-regional initiatives.

Special events coordinator
TIM HORTONS, CORPORATE HEAD OFFICE,    

MAY 2013 - AUGUST 2013

  • Responsible for working with Regional Marketing Manager’s and external partners to organize and coordinate event and team sponsorship details including promotional materials, branding requirements, and on-site or in-game activation's.=

  • Supported the development and implementation of the Tims Runner marketing campaign; created queued content for Instagram, Facebook and Twitter. While collaborating with both internal and external stakeholders, with proven experience managing agency relationships.

  • Provided Co-Champion support for the Free Holiday Skate, Free Summer Swim and March Break Skate and Swim programs via managing, communicating, and coordinating the system-wide distribution of promotional materials, memorandums, and internal and external communications. 

Brand Strategist
Footloose Entertainment Group,

September - April (2013 & 2014) 

  • Developed innovative social media content that engaged guests and inserted the brand into relevant online conversations.

  • Managed social media content calendar and processes to ensure content fit with overall strategy.

  • Reviewed all outgoing material, making sure it was cohesive and in line with both brand voice and social media tone.

  • Responsible for managing team members (brand ambassadors, promoters, photographers, graphic designers), ensuring the voice of Footloose was aligned with our brand agenda, while simultaneously dealing with financial and administrative tasks.

  • Fostered ongoing relationships with online influencers to support brand leadership and gain coverage for key events in the Niagara Region.


Education

Brock University – Bachelor of Arts                        May 2014

Business & Media Communication – Honors Program
— 2010 Entrance Scholarship