A versatile integrated marketing professional with a combined 5 years of experience on both client and agency side. Well rounded, confident and results oriented. A natural problem solver with a keen ability to break down complex situations into actionable items. A firm believer in the power of creativity to deliver financial reward for clients.
(johnson & johnson, maple leaf foods, greenleaf foods)
october 2017 - present
Successfully pitched, grew and sustained Maple Leaf Foods (+ Greenleaf Foods).
Grew OOS account revenue by 500K in Q119 from new project recommendations (brand foundation workshop, full website development, refreshed logo and package redesign and segmentation studies).
Managed complex projects from creative brief through to final approval, production, delivery and post analysis, working closely with creative teams and vendors on time and within budget.
Responsible for 20+ market leader brand portfolio of consumer products in a highly regulated category (OTC, CHC, F&B).
May 2014 - August 2015
Member of the dedicated account team on Apple.
Responsible for account and project management: (broadcast, digital, print, OOH, social) - iPhone 7 Launch + Macbook Launch, iPad Pro, Watch 2 Launch.
Launched and developed the first ever original work unique to Apple Canada; from original brief writing, production, through to campaign debrief.
Provided monthly category overviews, competitive audits and claims analyses.
Regional Marketing Coordinator
Tim Hortons, Corporate Head Office,
May 2014 - August 2015
Reported to the Director of Regional Marketing. Supported 3 Regional Marketing Managers and the Manager of National Promotions.
Executed regional programs, special events, sponsorships and special projects as requested by Regional Marketing Managers across 100 regions within Ontario.
Budget Support: invoice coding, accruals tracking, budget planning and forecasting of regional
budgets and local store marketing plans.
Liaised with restaurant owners, managers, multiple vendors and advertising agencies to support regions with in-restaurant promotions, media plans and creative development.
Developed creative assets and coordinated execution regional marketing proprietary programs including Smile Cookie, Earn A Bike, Free Holiday Skating, Free Summer Swimming and the Food Drive program.
Managed activation staff and volunteers at various community events.
Coordinated all national promotions and events as well as inter-regional initiatives.
Special events coordinator
TIM HORTONS, CORPORATE HEAD OFFICE,
MAY 2013 - AUGUST 2013
Responsible for working with Regional Marketing Manager’s and external partners to organize and coordinate event and team sponsorship details including promotional materials, branding requirements, and on-site or in-game activation's.=
Supported the development and implementation of the Tims Runner marketing campaign; created queued content for Instagram, Facebook and Twitter. While collaborating with both internal and external stakeholders, with proven experience managing agency relationships.
Provided Co-Champion support for the Free Holiday Skate, Free Summer Swim and March Break Skate and Swim programs via managing, communicating, and coordinating the system-wide distribution of promotional materials, memorandums, and internal and external communications.
Footloose Entertainment Group,
September - April (2013 & 2014)
Developed innovative social media content that engaged guests and inserted the brand into relevant online conversations.
Managed social media content calendar and processes to ensure content fit with overall strategy.
Reviewed all outgoing material, making sure it was cohesive and in line with both brand voice and social media tone.
Responsible for managing team members (brand ambassadors, promoters, photographers, graphic designers), ensuring the voice of Footloose was aligned with our brand agenda, while simultaneously dealing with financial and administrative tasks.
Fostered ongoing relationships with online influencers to support brand leadership and gain coverage for key events in the Niagara Region.
Brock University – Bachelor of Arts May 2014
Business & Media Communication – Honors Program
2010 Entrance Scholarship