Traditional Advertising

Newspaper

Tim Hortons provided me extensive expirence working with newspapers to position, develop, and execute our advertising strategies, while staying on budget regarding our marketing dollars. 

I have worked with multiple distributers, and media organizations to have our ads go to print. This has provided me with a solid understanding of working budgets, communication skills, deadlines, creative formats, and relationship building. 


Radio

In addition, Tim Hortons provided me with a substantial amount of experience dealing with our radio marketing initiatives. 

I have a considerable amount of working knowledge coordinating our radio contracts. I was also responsable for monitoring, reviewing and reporting on all our radio marketing results.


Billboards 

At Tim Hortons, I had a hand in coordinating the logistical components of our strategic billboard plans; highway signage, POP, and new restaurant 'Grand Opening's'.

This has provided me with an excellent understanding of provincial and municipal by-laws regarding stand alone signage, contract review, budgeting, creative formats, and tight timelines. 


Direct Marketing

Again, I gained valuable expirence at Tim Hortons handling and co-championing our direct marketing initiatives.

I was directly responsable for the configuration and coordination of multiple market mailing systems to capture inefficiencies, compile our scope of work, and capitalize on our spend.